I spent the first decade of my career ghostwriting for SaaS founders who wanted to sound smart on LinkedIn. The irony of that job is that it taught me how much voice matters. You can have the best product in the world, but if your content sounds like it was written by committee, nobody cares.
I joined rwrt because I was tired of watching AI tools flatten everyone into the same generic voice. I wanted to work on something that did the opposite - something that amplified the weird, specific, human parts of how people communicate. Before content strategy, I was a barista in Eugene, a failed poet, and a surprisingly good competitive Scrabble player.
I still play Scrabble. I still write bad poetry. Both of these things inform my work more than any marketing framework ever has.
“Write like you're explaining something to a smart friend who's slightly skeptical. If a sentence doesn't pass the 'would I actually say this out loud?' test, cut it.”
“I believe the best content sounds like someone talking to you over coffee, not lecturing from a stage. If I read a sentence and it sounds like a robot wrote it, I delete the whole paragraph and start over.”
Grant writing is tedious, repetitive, and unforgiving. AI writing tools can handle 80 percent of the heavy lifting while you focus on the strategy and unique impact data that wins funding.
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Your emails, posts, and articles sound like press releases. AI homogenized your voice. Here is why it happens and how to break free from the corporate tone.
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